Healthier, Great-Tasting Water#1 Brita World's #1 Brand of Water FiltrationCertified to reduce Chlorine (taste and odor), Mercury, 98% Lead and more (see side panel for details).Fresher Filter=Fresher WaterFor optimum performance, change your filter as directed.*The Amazing Brita FilterThe Brita Filter's activated carbon and ion exchange resin work together to filter your water so you get healthier, great-tasting drinking water.Brita is a Great Value:Brita filters your own tap water, giving you healthier, great-tasting drinking water at a fraction of the cost of bottled water.Pitcher: 2 months or 40 gallonsWater Cooler: 4 months or 80 gallons*Filter replacement is essential for product to perform as represented. Replace filter every 40 gallons (about 2 months for the average family). Water Coolers require 2 filters; replace both filters every 80 gallons (about 4 months for the average family). See User's Guide for details.The Brita Filtration Pitcher is NSF and Water Quality Association certified to reduce the following harmful contaminants that may be in your tap water.ChemicalSourcePotential Health EffectsLeadCorrosion of household plumbing systems; erosion of natural depositsInfants and children; delays in physcial or mental development. Adults: kidney problems; high blood pressure.CopperCorrosion of household plumbing systems; erosion of natural depositsShort-term: gastrointestinal distress. Long-term; liver or kidney damageMercuryErosion of natural deposits; runoff from landfills and croplandKidney damageCadmiumCorrosion of galvanized pipes; runoff from waste batteries and paintsKidney damageBenzeneDischarge from factories; leaching from gas storage tanks and landfillsAnemia: decrease in blood platelets; increase risk of cancerSource: U.S. EPA, Office of Ground Water and Drinking Water, July 2003. The Brita Filter keeps a healthy level of fluoride, a wa.