We've all had that heart-stopping moment when your computer won't start up (or displays that blank Blue Screen of Death!) - and you realize that all your data may be lost forever. And with digital photography, this has become even more of a threat, as thousands of priceless pictures are at stake. Uploading to online services can be costly and time-consuming, while backing up to bulky external hard drives makes photos hard to access. Picture This offers a simple, compatible option. Simply plug the 2 device into your computer's USB port, and click your approval to automatically begin photo back up. What's more, Picture This backs up photos the same way they are organized on your computer (in the same folders) - detects when new photos have been added - is compatible with both Windows and Macintosh - and can even be connected to digital photo frames for downloading, or photo kiosks for printing. So easy even a computer illiterate can do it!