Shop for Stadium Seats and Cushions from Hayneedle.com! About Logo ChairFounded in 2001 by Bill McCauley and family, Logo Chair Co. was one of the first companies in the U.S. to hold a Collegiate Licensing Company license for a folding chair. The company began by shipping college chairs from the McCauley's garage just outside of Memphis, Tenn. In less than a year, Logo moved into their first warehouse and expanded their products to include stadium seats, personal bags, tents, blankets, games, and more. In addition to the NCAA license, they acquired the MLB license for roughly half of their product line in 2005. For the past five years, Logo has been a top 10 non-apparel licensee for CLC and currently ranks No. 3. Now based in Franklin, Tenn., Logo continues to be an industry leader for new and unique tailgating and team spirit products.