Cashing In at the Checkout is the new and incredibly easy system for using discounts, coupons, and refunds to cut your supermarket bill by as much as 80 percent. Susan Samtur shares her secrets and success by introducing simple and effective techniques for trimming grocery bills. In addition to targeting stores with the best couponing policies, Samtur explains how to solicit companies for their best money-saving offers and free samples as well as how to take advantage of coupon-trading networks. Her seven easy steps for savings hundreds--even thousands--of dollars on items include: l. Shopping Schemes and Dreams 2. Winning the Supermarket Game 3. Coupon Power 4. Money in the Mail 5. We're all in this Together 6. Getting on the Gravy Train 7. Ways to Earn Money Selling your Unused Coupons. Designed for today's value consious times, Cashing In at the Checkout is an essential guide for the frugal shopper. By following a few simple rules, it's clear that one never needs to pay full price again.

Cashing In at the Checkout is the new and incredibly easy system for using discounts, coupons, and refunds to cut your supermarket bill by as much as 80 percent. Susan Samtur shares her secrets and success by introducing simple and effective techniques for trimming grocery bills. In addition to targeting stores with the best couponing policies, Samtur explains how to solicit companies for their best money-saving offers and free samples as well as how to take advantage of coupon-trading networks. Her seven easy steps for savings hundreds--even thousands--of dollars on items include: l. Shopping Schemes and Dreams 2. Winning the Supermarket Game 3. Coupon Power 4. Money in the Mail 5. We're all in this Together 6. Getting on the Gravy Train 7. Ways to Earn Money Selling your Unused Coupons. Designed for today's value consious times, Cashing In at the Checkout is an essential guide for the frugal shopper. By following a few simple rules, it's clear that one never needs to pay full price again.

The first behind-the-scenes look at the stunning success of America's hippest discount retailerFounded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

The first behind-the-scenes look at the stunning success of America's hippest discount retailerFounded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.