This classic Casio watch design never times out of fashion. Made with a stainless steel case, bezel and matching link bracelet, the Electro Luminescence features a digital display with EL Backlight and a convenient day-and-date calendar. With its daily alarm, hourly time signal and auto calendar, you'll never need to worry about missing another appointment, and sports lovers will make quick use of its 1/100 second digital stopwatch. Powered by quartz movement, this timeless Casio watch is equipped with a seven-year battery life. CasioWith the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.