This plush puppy is based off of a real live doggy who has been dubbed the World's Cutest Dog and Cutest Dog on the Planet. Check Google if you have doubts! Boo is too cute. It is rumored that pictures of him can overload the cuteness-appreciation center of the brain, otherwise known as the Aww Cortex. While there is only one real live Boo, this super cuddly, soft and snuggly plush version is almost as good! Now you can have something to hug and squeeze while you flip through the countless adorable pictures of him available around the web. Boo! Never scary, always adorable. GUND is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND products appeal to all ages and are perfect for both play and collecting.