Kashi - Organic Soft n' Chewy Nutritional Bars Berry Muffin - 5 Bars (7 oz./200g) Kashi Organic Soft n' Chewy Nutritional Bars Berry Muffin are baked up toasty and golden with real fruits and veggies, plus natural goodness you can see and taste. Free of highly refined sweeteners and artificial ingredients, Kashi Organic Soft n' Chewy Nutritional Bars Berry Muffin are a great way to satisfy your snack craving. Kashi Organic Soft n' Chewy Nutritional Bars Berry Muffin gives you that yummyberry taste, just like it's homemade. Kashi Organic Soft n' Chewy Nutritional Bars Berry Muffin are naturally sweetened with real fruit for a touch of natural sweetness. Kashi Organic Soft n' Chewy Nutritional Bars Berry Muffin 1/2 serving of fruit and 1/2 serving of veggies per bar. A Rigorous Verification Process The Non-GMO Project is the leading independent verifier of non-GMO foods and the only third-party verification system in the U.S. All Kashi foods that have met its rigorous standard will carry the Non-GMO Project Verified seal. The process is multi-step and involves segregation, traceability, risk assessment, and ongoing testing of all major GMO risk ingredients at critical control points. Verification can take several months depending on many factors. Kashi's History How did Kashi get started? Kashi began with a healthy epiphany. Back in 1984, they discovered the goodness of whole grain nutrition and were so passionate about the newfound knowledge, they wanted to share it with others. After mixing grains and seeds for months,they chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile - a vegetarian source of protein and complex carbohydrates that's hearty, satisfying, and energizing. After considering names such as Gold'n Grains and Graino, they decided on Kashi, a synthesis of kashruth or kosher/pure food and Kushi, the last name of the founders of American Macrobiotics.