Kashi Soft Baked Cereal Bars Blackberry Graham- 7.2 oz (210 g) Kashi Blackberry Graham Soft Baked Cereal Bars are baked up toasty and golden with real fruit and wildflower honey for natural goodness you can see and taste. Best of all, Kashi Blackberry Graham Soft Baked Cereal Bars are filled with tasty goodies and real nutrition, with 3g of fiber and whole grains in every bar. And, unlike many snack choices, Kashi Blackberry Graham Soft Baked Cereal Bars are free of highly refined sweeteners and artificial ingredients, so you can satisfy your snack craving and feel great about it, too. Kashi Blackberry Graham Soft Baked Cereal Bars are made with sun-ripened, scrumptious blackberry. A Rigorous Verification Process The Non-GMO Project is the leading independent verifier of non-GMO foods and the only third-party verification system in the U.S. All Kashi foods that have met its rigorous standard will carry the Non-GMO Project Verified seal. The process is multi-step and involves segregation, traceability, risk assessment, and ongoing testing of all major GMO risk ingredients at critical control points. Verification can take several months depending on many factors. Kashi's History How did Kashi get started? Kashi began with a healthy epiphany. Back in 1984, they discovered the goodness of whole grain nutrition and were so passionate about the newfound knowledge, they wanted to share it with others. After mixing grains and seeds for months,they chose the unique blend of Seven Whole Grains and Sesame for its supreme nutritional profile - a vegetarian source of protein and complex carbohydrates that's hearty, satisfying, and energizing. After considering names such as Gold'n Grains and Graino, we decided on Kashi, a synthesis of kashruth or kosher/pure food and Kushi, the last name of the founders of American Macrobiotics. Later, they discovered that Kashi has international meanings: porridge in Russian, happy in Chinese, and energy in Japanese.