Enjoy a 3D TV that is more comfortable for your eyes, without the distracting flicker. Unlike conventional 3D TV, LG CINEMA 3D Smart TV is certified flicker-free and also provides brighter 3D images. It's easier on the eyes, delivering clear and crisp 3D that jumps out of the screen.The secret behind LG TV's superior viewing angle and quality is the panel. Just as the quality of the beans determines the quality of the coffee, the quality of the panel determines the quality of the TV. The IPS Panel used by LG is the reason why LG LED TVs have clearer, more consistent, and sturdy screens.IPS offers the most identical color impression to that of the original image in every precise pixel of HD resolution. (Tech Background: IPS panel generate accurate color of the original image. That is why IPS is widely used by professionals and broadcasts)Virtual Surround Plus, mimicks surround sound while adding a top-down sound effect. This top-down effect gives the listner the sensation that sound is streaming from the ceiling right above them. With sound pouring in from nearly all directions a more realistic three dimensional sound can be experience.Hear the most optimized sound for any entertainment. Set your sound settings to Smart Sound Mode and it will automatically select the right sound EQ for the content that you watch on TV. Whether it be music, movies, sports, or games, you no longer have to choose a sound mode as the TV will do it for you, allowing you to enjoy the best sound for your entertainment.