The premium UB9800 series ULTRA HD TV line-up lets you enjoy stunning 4K resolution on the big screen. It is equipped with our exclusive Tru-ULTRA HD Engine Pro, which upscales SD or HD content in lifelike, near-ULTRA HD so everything you watch will be enhanced. And, because we use an IPS panel you get a wider viewing angle. Now any seat is the best seat in the house. What's a great picture without great sound? With sound designed by harman/kardon, the LG UB9800 lets you enjoy impressive audio, directly from your TV. 4K Resolution - ULTRA HD is a new standard in picture quality, and it's the future of high-end video display in the home. The resolution is four times that of Full HD 1080p, with a whopping 8.3 million pixels to display flawless images, even when viewed up close. Enjoy incredibly vivid colors and picture details as never before. --- Disclaimer: 4K/UHD content delivery standards still being developed. IPS Panel - One of the secrets behind LG TVs outstanding high-definition performance is the specially designed TV panel. The quality of the panel helps determine the quality of the picture, and our IPS (In-Plane Switching) panel makes any seat the best in the house, with a clearer and more consistent image at wide viewing angles compared to conventional screens. Tru-ULTRA HD Engine Pro - Enjoy the benefits of 4K resolution today. LG's Tru- ULTRA HD Engine Pro upscales the picture through a 4-step data analysis that enhances the details of broadcasts, movies, sports and videogames to near-4K quality, giving you the superior viewing experience you expect from an ULTRA HDTV. HEVC Decoder - The recently developed HEVC (short for High Efficiency Video Coding) compression format is essential to ULTRA HD/4K content playback. Some next generation content will use this HEVC format and this TV has it built-in HEVC decoder to display the 4K content. -- Disclaimer : 4K/UHD content delivery standards still being developed. LG Smart TV - Smart shouldn't be difficult. LG Smart TV makes it easy to connect to premium content from providers like Netflix, Hulu Plus and YouTube. The simple and fun Magic Remote saves time and trouble, letting you point, click, scroll and even speak into the remote to find exactly what you want, searching across apps, movies, TV shows and the web... all at the same time! Spend less time navigating and more time being entertained. Plus, LG's Smart TV experience is more intuitive than ever. Our new webOS user interface lets you customize your home screen to access the apps you use most and easily switch between them, pick up where you left off on your most recent apps, or select something new. Magic Remote - Change the channel, open an app or find something new with a wave of your hand, the scroll of a wheel, or use LG's unique Voice Mate with natural speech recognition. And now you can control your compatible Blu-ray player, home theater system, set-top-box and sound bar with just one remote. Spend less time navigating and searching for remotes and more time enjoying your entertainment. Premium 4K Resolution Content - You have the new LG ULTRA HD 4K TV: So what's on? Thanks to premium content providers like Netflix, you can watch content from major studios... in stunning 4K resolution that makes content crystal clear even on the big screen! Enjoy Hollywood's finest with picture that goes beyond even 1080p Blu-ray disc. And check out apps like YouTube, which provide free streaming of native 4K videos right out of the box.