Lotus Foods Organic Madagascar Pink Rice - 15 oz. (426g) But for the keen attention of one farmer, Jean Baptiste Rakotomandimby (known as Dista), this unique Malagasy rice variety may have been lost forever. Grown from a single seed, Lotus Foods Organic Madagascar Pink Rice amazed people with its abundant growth and satisfying, subtly sweet flavor. Elusively aromatic of cinnamon, cloves and nutmeg, Lotus Foods Organic Madagascar Pink Rice is also nutritionally dense, milled to retain most of the wholesome bran layer. In the Lake Alaotra region, where this rice is produced, locals claim that eating this rice has improved their health. Lotus Foods Organic Madagascar Pink Rice will transform any rice dish into a special meal. Use it steamed plain, in a pilaf, stir-fry, salad or pudding. Lotus Foods Organic Madagascar Pink Rice is grown by households of the Koloharena Cooperative of Amparafaravola using a more sustainable set of practices called the System of Rice Intensification (SRI). SRI enables small family farmers to harvest more rice using less water, seed, land and no chemicals. Lake Alaotra's marshy shores are home to the critically endangered Alaotran Gentle Lemur. It is hoped that SRI will help reduce degradation of the lemur's dwindling habitat by making existing land more productive without the need for polluting chemicals. 100% Certified Organic 100% Certified Fair Trade High in manganese and molybdenum A good daily source of magnesium, phosphorus and complex carbohydrates Non-GMO Vegan Frequently Asked Questions What does heirloom mean?Heirloom is a term used to refer to plants that are grown from indigenous seed stock. Often, these seed stocks are ancient and have been used in a region traditionally. These seeds have not been hybridized or genetically engineered. Are Lotus Foods' products Kosher Certified?Yes, by Scroll K. Should I rinse the rice?Rinsing rice is a personal preference.