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Description:
In 1989 two American businessmen made the brave choice to use Swiss watch making technology and a unique illumination system to create a new watch unlike anything the world had seen before. The theory behind this innovative watch design was intended to appeal to the sports enthusiasts. After all, they were constructed to be able to withstand some heavy abuse and provide a watch face that is able to light up. To get the point across about the special and unique ability of this new style of watches, the two businessmen aptly named their new company Luminox.
