Why choose Seventh Generation recycled paper products? Seventh Generation 100% Recycled White Paper Towels are now softer and more absorbent and still 100% recycled, so you get great performance while protecting our planet. Seventh Generation never adds dyes, fragrances or inks to their paper products. When you buy recycled, your choice has a meaningful and lasting impact on the environment. Thank you for helping to conserve our precious natural resources. Seventh Generation paper products are whitened without the use of chemicals containing chlorine, which reduces the amount of dangerous chlorinated toxins being released into the environment. Did you know? If every household in the U.S. replaced just one two-pack of 140-sheet virgin paper towels with Seventh Generation 100% recycled product, it could save 720,000 trees.