What is it: Introducing stila's innovative Countless Color Pigments in a beautiful eye shadow formula. Created using a pressing and baking process, each pan is a breathtaking piece of art with vibrant pigments. Use your creativity, and let your imagination run wild.The double-ended eye enhancer brush #20 is the perfect tool for eye enhancement. The softly angled end blends color from lash line up to the crease with ease. The rounded, pointed end lines beneath the eye and adds the perfect pop of color to the center of the lids.Who is it for: Anyone looking to add a pop of color to the eyes.Why is it different: No two palettes are alike. Colors can be used individually or blended to create custom colors.How do I use it: There are endless ways to apply. Use each of the three shades individually. Blend two shades that are side-by-side for custom colors. Swirl a brush in a circular motion to create one pop shade, or swipe brush across the product to create a unique multi-shade, streaked effect. It is not recommended to use this product wet.From stila.