What is this product? The magic of the Wet Brush is in the specially formulated IntelliFlex bristles. IntelliFlex bristles are thin, strong and very flexible. They have intelligent flexibility - flexible on one stroke and firm on the next. The adaptive flexibility of IntelliFlex eliminates all tugging, tearing, pulling and ripping. No split ends, no hair loss. It provides healthy brushing and detangling, creating the perfect transition from wash to style! More info: With a rubber coated non slip handle that feels great wet or dry, The Wet Brush is a favorite among women, men and children of all ages and can even be used on extensions and wigs. Perfect for use in the shower, after a shower, at a salon, on a beach or on children who cringe at the sight of a hair brush, The Wet Brush allows anybody to have beautiful, soft, healthy and tangle-free locks. Available in a variety of colors, there?s a Wet Brush for everyone in the family, which is great because it?s the brush everyone fights over! Thanks to The Wet Brush, detangling the toughest knot has never been so effortless.