White Sands Liquid Texture - Medium Hold has multiple uses and similar traits as Liquid Texture Firm Hold, but it can be used wet or dry. White Sands and Fernando Salas created this product mainly for round-brush styling. It allows the brush to glide through the hair without catching, achieving a flat iron affect with volume and shine. Liquid Texture Medium Hold excels with hot tools because of its thermal guards, color enhancers, and moisture resistance. It allows you to put a hot iron on wet product. The more heat applied, the shinier the hair becomes. White Sands and Fernando Salas believe Liquid Texture gives you unlimited options to achieve any look imaginable.