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Jan. 24, 2008

Ginch Gonch Underwear

Ginch Gonch Underwear

Ohhh, Canada. We're not even sure what to say about Ginch Gonch, a Canadian company that has launched a "fun protest against boring black and grey underwear." They call it "get lucky, feel lucky underwear." We call it hilarious. And we wonder how many straight-laced Brooks Brothers guys have this kind of party going on in their pants. Shown here is the "Crotch Rockets" sports brief. If that doesn't, um, get your motor running, Ginch Gonch also makes low rise briefs and jock straps, in "Bull Rider," "Feathers of Fire," "Banana Monkey," and other designs.

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